In order to build census, like many other Senior Living Communities nationwide, John Knox Village hosts events ranging from informational seminars to social gatherings in order for prospective residents to get a feel for what it is like to reside in a LifeCare Plan community. Below are a few samples of direct mail pieces targeted to attract prospective residents as well as collateral material.
Print ad published in senior living targeted publication:
Sample Direct Mail, 6×11 printed full color on both sides:
Direct Mail 11×12 folded to 11×6. Printed full color on both sides:
Initial Response Brochure. 17×11 folded to 8.5×11, printed in full color: