Resume

PROFESSIONAL EXPERIENCE 

JOHN KNOX VILLAGE OF CENTRAL FLORIDA: Orange City, FL

Interim Director of Sales and Marketing – May 2021 to October 2023

Marketing and Communications Specialist – May 2018 to present

• Develops marketing and tactical plans in conjunction with advertising agency
• Creates and coordinates marketing collateral, brand building and social media
• Conducts market research
• Manages marketing automation and CRM system
• Analyzes and reports campaign results and adjusts marketing tactics as needed
• Creates, plans and executes Sales and Marketing team events to bring prospective residents and potential referral sources to the community through seminars and social events
• Works with Director of Facilities and Move-In Coordinator on facilitating renovations to residences to drive timely move-ins
•  Sets marketing and sales goals (calls and tours per day, sales and move-ins per week) and develops scorecard to measure and track goals
• Manages departmental budget and oversees vendor estimates for all media buying and print production
• Assists residents in the production of the community’s magazine
• Serves as the internal and external spokesperson
• Responsible for producing all internal and external communications including but not limited to emergency communications
• Works with current residents to relocate within the Village to a unit that meets their current life-stage
• Collaborates with sales team to optimize marketing strategies
• Member of the Emergency Response Team

FLORIDA HOSPITAL MEMORIAL MEDICAL CENTER: Daytona Beach, FL
Director of Marketing – April 2013 to March 2018

• Developed strategic marketing plans for local service line priorities in conjunction with regional priorities and over all hospital brand.
• Leveraged all community outreach efforts in collaboration with regional government relations.
• Worked in partnership with physician liaisons and physician practice management teams to build patient referrals.
• Spearheaded the Community Health Needs Assessment and Community Health Needs Plan engaging both community and hospital stakeholders in the process.
• Managed SEO/SEM and Social Media for volume driving service lines resulting in hospital exceeding volume and revenue goals.

Marketing and Public Relations Manager  – Nov. 2010 to April 2013

• Identified new business opportunities with key corporate entities and strategic business partners.
• Managed local marketing team in the development and implementation of marketing plans and community relations efforts.
• Represented the hospital within the community; building and maintaining strong community relationships.

DIRECT MAIL EXPRESS  – Daytona Beach, FL
Senior Account Manager/Account Director 2004 – 2010

Customer Service Representative/Inside Sales 1999 – 2002

• Developed innovative multi-channel marketing campaigns in partnership with a team of web and data programmers.
• Successfully wrote Request for Proposals for sophisticated predictive modeling campaigns.
• Managed campaign production schedule, budget and results tracking.
• Built and sustained solid working relationships with account management teams, clients and vendors

THE DAYTONA BEACH NEWS-JOURNAL (NJ DIRECT MARKETING) Daytona Beach, FL
Inside Sales Representative 2002 – 2004

• Supervised graphic designers and data programmers in the execution of direct marketing campaigns.
• Dealt tactfully and effectively with difficult customers.
• Sold direct mail and newspaper inserts in designated territory.
• Negotiated prices with customers and suppliers, and coordinated event based automotive sales.
• Aided customers in developing appropriate marketing campaigns based on individual goals.

EDUCATION

University of Colorado –  Denver, CO
Degree: Master of Public Administration
Area of Concentration: Non Profit Management

University of Central Florida  – Orlando, FL
Degree: Bachelor of Science, Business Administration
Area of Concentration: Management and Marketing

Daytona State College  – Daytona Beach, FL
Degrees: Associate of Science, Hospitality Management; Associate of Science, International Marketing; Associate of Arts, General Education

MEMBERSHIPS/PROFESSIONAL ORGANIZATIONS
DAYTONA BEACH REGIONAL CHAMBER OF COMMERCE
Marketing Committee: assisted in creating a marketing and communications plan as well as updating the brand standards.

ORMOND MAINSTREET
Board Member (2013- 2018): The Mission of Ormond Beach MainStreet is to revitalize the design and economic development of downtown Ormond Beach by uniting businesses, community, and government.

JUNIOR LEAGUE OF DAYTONA BEACH, FL
Vice President of Communications (2010-2011), Recording Secretary (2009-2010), Project & Fund Development Chair (2007-2009), Placement Advisor (2006-2007), and Communications Committee (2005-2006).

DAUGHTERS OF THE AMERICAN REVOLUTION
National Defense Chair (2010-2013) responsible for coordinating JROTC and Good Citizen Awards for local elementary, middle and high schools.

VOLUSIA/FLAGLER PUBLIC RELATIONS ASSOCIATION
2014 Member of the Year

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